Fabege Arenastaden - Fabege is a leading real estate company focused on urban development and commercial properties. They wanted to create communication to generate interest in Arenastaden and highlight all the benefits of moving there.
Arenastaden has many unique selling points spread across a large geographical area, and the challenge of this project was to find an engaging way to showcase them. Through "magical" transitions, we created films that are both spectacular and informative. With graphics clearly tied to Fabege's branding, we produced films that also serve brand-building purposes.
2 brand movies, 5 cut-downs, 5 teaser films.
The films are used in all sales meetings as a powerful opener. They have facilitated Fabege's clients in making the decision to move their offices to the district. The cut-downs are utilized by the client on social media, successfully increasing public awareness of Arenastaden. The films have also contributed to a greater sense of internal pride, and Fabege continues to order moving images from Pentagram Film.
How to - We wanted to create simple yet artistic animations, so we used "one line" animations to stylishly and pedagogically explain how to use the IT systems. 2 instructional films.